Start taking up as much room as possible! 3.
Type fu extension free#
The takeaway: Google ad extensions are free real estate on the SERPs, and Google will use up to 4 of them at any given ad auction. While this is valuable, the ad is less impactful overall by contrast.
The first ad takes up six whole lines all by itself, and they even have a “more” option with a drop-down.Īlthough the second ad takes up four lines instead of six, extensions with links, location, and hours add variety and color to the ad.įinally, the third ad only used the phone number extension. Probably the most obvious statement about Google ad extensions is that they take up more space. (We’ll go over the how a little later.) 2. You’ll enter this information just once, and you can enable them for any ad group or campaign you think could benefit. It’s too many wasted characters! And it wastes time manually entering all of that extra information.īy contrast, ad extensions are easy. For instance, they may want to know your location or phone number.īut regardless of what extra information users might want to know, it’s unwise to fill your ad text with details like contact information.
Maximized Ad Textīefore a customer clicks on an ad, there are a few things they may want to know. Now you know that Google ad extensions tell users more about your product, what other benefits are there to using them? Benefits to Using Ad ExtensionsĪd Extensions have a ton of benefits for you. These extra morsels of information in the ad extensions add value to the user and perform well because they match user signals like intent, location, or device. Google serves extensions with your ad automatically, depending on the context of the search. For example, this ad from Lucidchart:Įverything highlighted in the box includes ad extensions - they communicate more information about the software, including product highlights, relevant links, and pricing. Ad extensions append additional information about your business to the main body of your text ad. Google Ad extensions do exactly what the name implies - they extend your ad.
Type fu extension how to#
Using the right ad extensions for your audience puts a spotlight on your ad, improves the ad experience, and increases click-through rates - without spending a single cent more from your PPC budget.Īfter we break down what to expect from extensions, we’ll show you when and how to use each extension type. So how can you make sure your ads are worthy of users’ attention? Well, with Google ad extensions. First and foremost, Google rewards ads that have a good user experience. While bids are an essential component of PPC ad performance, paying more for ads won’t deliver any long-term performance gains.
0 kommentar(er)
